Considering France is a country of fatty cheeses, early-age smoking, and painful high heels, French people are generally in amazing shape. They swear it’s because they don’t snack. I rather think it’s the result of just how socially unacceptable it is to be anything but beautiful on the Riviera. In any case, it’s as rare to see a pudgy local in these parts as it is to talk to a French adult (like their American counterparts) who believes in the redeeming quality of video games. Lovely, slim people every day give me that, “You write about what?” look.
Which is why it’s funny to me that the local train stations are just plastered with Wii Fit ads. These two–which come in a ladies’ version and a gentlemen’s version–were spotted in Antibes, and read roughly: “Bad posture messes with the balanced health of your body. Try this tray.” Convincing anyone, I wonder? Anyone else seen any other interesting international ads for the game?


Bonnie Ruberg is a sex, technology, and video games journalist who contributes regularly to publications like The Economist, Forbes, and The Village Voice. By day she's also a comparative literature PhD student at UC Berkeley, where she studies French, English, gender, sexuality, surrealism and perversion. You can reach her at [her first name and last name, all one big word] AT gmail DOT com.
April 22nd, 2008 at 2:04 pm
[...] Cuteek wrote an interesting post today onHere’s a quick excerptWhich is why it’s funny to me that the local train stations are just plastered with Wii Fit ads. These two–which come in a ladies’ version and a gentlemen’s version–were spotted in Antibes, and read roughly: “Bad posture messes with the … [...]
April 22nd, 2008 at 4:33 pm
Update: Saw even more of these posters, this time in Annecy, up near the French alps. Is there some viral message I’m not getting?