July 17th, 2007

There’s been talk around the Terra Nova water cooler about this tidbit of an article published by New Scientist last week, “Gender-bending Avatars Inspire Less Trust.” Drawing on a recent study, the article talks about how androgynous avatars in worlds like Second Life appear less trustworthy to other users than clearly gendered avatars. The study tested people’s responses to many different avatars, ranging from a woman in pink with blond pigtails to an anthropomorphized ketchup bottle–all of whom were actually just being mouthed by other users. In the overall, it seems the rule held: the more androgynous, the more “untrustworthy.”

Both the article and the study conclude that the reason for this relationship is relatively simple: androgynous avatars seem less human. Also, we understand each other through gender expectations. In the absence of gender, we don’t know what to expect. It’s not an uncommon trope, historically, for the transvestite character in literature and art to be seen as the trickster. Still, what the study really makes me wonder is, does this relationship hold true for real life? Are we more comfortable, on a visceral level, with people who fit neatly into a gender distinction? And do we distrust gender-ambiguous people? Does it matter if we ourselves are clearly gendered or gender ambiguous?

Tags: MMOs, avatars, gender, research

3 Responses to “Pigtails Equal Trustworthiness”

  1. nectarine Says:

    Do they do any research on people playing whatever gender they fancy at the time rather then their real life biological gender? It seems closely related.
    I’m certain that some of the reactions I’ve witnessed are due to homophobia.

    People seem to be really bad at understanding where they stand on virtual avatars. Maybe they think a person is misrepresenting themselves. I think it comes down to many people being uncomfortable with someone not conforming to pre-set gender or social roles.

  2. Bonnie Ruberg Says:

    The way it’s explained in the article, the test subjects can’t see their own avatars, only the avatars they’re communicating with. So no one gets gets to choose how they appear. That means that won’t effect how they act.

  3. nectarine Says:

    Oh right… The scientific approach. How novel. I guess I should have read what you linked.. heh.

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